Create and Send Targeted Emails

Learn how to build and deliver personalized emails that create lasting customer relationships.

• Tour Email Studio and discover tools to manage subscribers and create personalized emails.
• Build and test your marketing email.
• Learn the three steps to creating effective marketing emails.
• Learn how and when to communicate with customers through transactional messages.
• Segment your audience and deliver the right message to the right person at the right time.
• Discover best practices to use when designing and sending an email.

• Email Studio Basics
• Get Started with Email Studio
• Discover Subscriber and Content Tools
• Quick Start: Create and Send an Email with Marketing Cloud
• Build a Reusable Email Template
• Create a Welcome Email
• Preview, Test, and Send Your Email
• Email Creation and Sending
• Import Subscriber Data
• Build Emails with Content Builder
• Test and Send Emails
• Transactional Messaging
• Learn About Transactional Messaging
• Identify When to Use Transactional Messages
• Use Transactional and Promotional Messaging Together
• Send Transactional Messages
• Audience Segmentation
• Get Started with Audience Segmentation
• Organize Your Data
• Learn About Segmentation Tools
• Automate Audience Segmentation
• Email Marketing Strategies
• Craft Effective Marketing Emails
• Follow Legal Compliance Guidelines
• Improve Email Deliverability
• Acquire New Subscribers
• Engage Your Subscribers