YoVDO

Create and Send Targeted Emails

Offered By: Salesforce via Trailhead

Tags

Salesforce Courses Customer Relationship Management Courses Email Marketing Courses Audience Segmentation Courses

Course Description

Overview

Learn how to build and deliver personalized emails that create lasting customer relationships.
  • Tour Email Studio and discover tools to manage subscribers and create personalized emails.
  • Build and test your marketing email.
  • Learn the three steps to creating effective marketing emails.
  • Learn how and when to communicate with customers through transactional messages.
  • Segment your audience and deliver the right message to the right person at the right time.
  • Discover best practices to use when designing and sending an email.

Syllabus

  • Email Studio Basics
    • Get Started with Email Studio
    • Discover Subscriber and Content Tools
  • Quick Start: Create and Send an Email with Marketing Cloud
    • Build a Reusable Email Template
    • Create a Welcome Email
    • Preview, Test, and Send Your Email
  • Email Creation and Sending
    • Import Subscriber Data
    • Build Emails with Content Builder
    • Test and Send Emails
  • Transactional Messaging
    • Learn About Transactional Messaging
    • Identify When to Use Transactional Messages
    • Use Transactional and Promotional Messaging Together
    • Send Transactional Messages
  • Audience Segmentation
    • Get Started with Audience Segmentation
    • Organize Your Data
    • Learn About Segmentation Tools
    • Automate Audience Segmentation
  • Email Marketing Strategies
    • Craft Effective Marketing Emails
    • Follow Legal Compliance Guidelines
    • Improve Email Deliverability
    • Acquire New Subscribers
    • Engage Your Subscribers

Tags

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