Building Your Business: Smarter Display Cakes

Description Create irresistible display cakes, sharpen your business-savvy skills and discover enticing new decorating techniques with cake designer Chrissie Boon. Learn smart strategies for bringing more prospective clients through the door and displaying cakes that will make their eyes light up. Get professional tips for pricing your cakes. Create designs that exceed your clients’ expectations, not their budgets. Easily produce a simple, yet elegant pattern of perfectly spaced Swiss dots. Build complexity with a trendy tier that’s textured like birch bark and topped with beautiful sugar flowers. Receive step-by-step guidance for making a show-stopping chandelier cake. Grow your business by instilling confidence and excitement in every prospective client.

• Class Preview
• Introduction to Display Cakes
• Planning Your Portfolio
• Staying on Trend
• Reaching a Higher Price Point
• Show-Stopper Cakes
• Finishing Your Show-Stopper Cake
• Pricing & Promotion