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GenAI for Marketing Teams

Offered By: Coursera Instructor Network via Coursera

Tags

Generative AI Courses Artificial Intelligence Courses Marketing Courses Project Management Courses Digital Marketing Courses Innovation Courses Team Management Courses

Course Description

Overview

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"GenAI for Marketing Teams" is an immersive one-hour course designed to revolutionize the way marketing teams execute. With a focus on collaborative tools and strategies, this course empowers marketing teams to improve cross-functional integration, teamwork, and overall collaboration. This course is tailored for marketing managers, team leads, project coordinators, creative directors, and training and development specialists within marketing departments who aim to enhance their skills in using GenAI to foster collaborative innovation and improve team efficiency. Participants should have a fundamental understanding of marketing principles and strategies, along with an eagerness to learn and adapt to new technologies. Familiarity with basic marketing concepts and a willingness to explore GenAI tools will help maximize the benefits of this course. By the end of this course, participants will have a clear and holistic understanding of how to strategically implement GenAI across the marketing function to achieve organizational objectives.

Syllabus

  • GenAI for Marketing Teams
    • "GenAI for Marketing Teams'' is an immersive one-hour course that’s designed to revolutionize the way marketing teams execute. With a heavy focus on collaborative tools and strategies, this course empowers marketing teams to improve cross-functional integration, teamwork, and overall collaboration. Learners will develop proficiency in using GenAI tools to improve team synergy, communication, and project management.

Taught by

Anton Voroniuk

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