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AI for Marketing: SWOT Analysis

Offered By: Kennesaw State University via Coursera

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Artificial Intelligence Courses Business Analysis Courses SWOT Analysis Courses Prompt Engineering Courses Generative AI Courses Ethical AI Courses

Course Description

Overview

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In this course, learners of all AI comfort levels will learn the foundations of using generative AI for SWOT analysis. Whether you're an executive, a team leader, or a professional looking to upskill your Ai literacy, this course will equip you with the tools and knowledge to leverage generative AI for conducting SWOT analyses in specific use cases. The instructors use conversational learning and Chat/GPT demonstrations to guide learners through leveraging ethical AI outputs and deploying a University- tested Rhetorical Prompt Engineering Framework to get the most useful, relevant, accurate, and ethical outputs for SWOT analysis Throughout this course, learners will find practical examples and use cases to illustrate how collaborating with generative AI can enhance your SWOT analyses. By the end of this journey, learners will have a comprehensive toolkit to improve efficiency, clarity, and impact in SWOT use cases

Syllabus

  • Foundational Content
  • Main Content

Taught by

Jeanne Beatrix Law and Prachi Gala

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