Copywriting for Content Marketing

Use content planning to drive sales

When copywriting combines with content marketing, you can create an effective, meaningful relationship with your customers. This connection can lead to more sales as you develop the content that encourages your customers to act.

On this three-week course, you’ll discover the purpose in copywriting for content marketing and how to use carefully crafted words to engage with a target audience.

You’ll explore crucial writing techniques and gain essential skills to produce key messages, build your brand, and increase sales.

Learn how to plan and write effective blog copy

Blog writing is a vital part of content marketing. It creates a space for meaningful content to connect with your customers.

On the course, you’ll learn how to plan, write, and manage blog copy. You’ll discover tips for idea generation and techniques for writing headlines, introductions, and supporting points.

Harness the power of thought leadership content

Working with senior leaders is an effective way to obtain information about their expertise. With this information, you can create authentic, thought leadership content that shares senior leaders’ wisdom with others.

On the course, you’ll learn the strategies for working with senior leaders and discover key tips for ghostwriting on their behalf.

Learn from the experts at the Chartered Institute of Marketing

Throughout the course, you’ll be guided by content marketing specialists from the Chartered Institute of Marketing.

With their expertise, you’ll finish the course with the knowledge and skills to successfully use copywriting in your content marketing plans.

This course is designed for anybody who wants to excel in their career and understand more about copywriting for content marketing.

You don’t need any previous knowledge or experience.

• Content Planning
• Welcome to the course
• Purpose
• Key Messages and Content Pillars
• The Hero, Hub and Hygiene Model
• Planning and Writing Blog Copy
• Week outcomes
• Planning and Managing Blog Copy
• Writing Blog Post Headlines and Introductions
• Writing Blog Supporting Points and Conclusions
• Writing Thought Leadership Content
• Week outcomes
• Working With Senior Leaders
• Ghostwriting
• Thought Leadership
• Congratulations