Content Marketing Principles for Business

This hands-on course teaches the essential principles and business objectives of content marketing. You’ll discover ways to research, develop, and align appropriate content for your target audience.

• What is content marketing and why is it important?
• In this lesson, you will gain an insight into content marketing and how it can be used to advance your marketing efforts.
• Types of content marketing
• In this lesson, you will be introduced to the main types of content and how these formats can be used in relation to your audience.
• Content-led SEO
• In this lesson, you will learn the 6 step process in how to make SEO a top priority when creating content and discover tips to use Semrush SEO and Keyword Research focused tools throughout.
• How to create a content marketing plan
• In this lesson, we take a detailed look at a 10 step approach to creating a content marketing plan, along with diving into Semrush's Topic Research Tool and SEO Content Template throughout this process for topic cluster development.
• Measuring the success of your content marketing efforts
• In this last lesson, you will discover ways to evaluate the effectiveness of your content marketing activities through the use of key metrics.
• Congratulations!
• Congratulations!