Digital Marketing Content Creation

Offered By: The Open University via FutureLearn

Course Description

Overview

Learn to create online content that drives your digital marketing

Gain the practical skills to create effective online content that engages your audience and delivers business objectives.

Syllabus

Courses under this program:
Course 1: Digital Marketing Content Creation: Marketing Channels and Content Mix
-Learn how to plan, create, distribute, and optimise your marketing content using the right marketing channels and content mix.

Course 2: Digital Marketing Content Creation: Online Writing
-Discover how to write effective online content for a range of digital channels and formats to improve engagement and impact.

Course 3: Digital Marketing Content Creation: Podcast Creation and Distribution
-Develop the skills and knowledge to create, publish, measure, and optimise podcasts to maximise your reach and engagement.

Course 4: Digital Marketing Content Creation: Video Creation and Editing
-Grow your skills and technical know-how to create, edit, publish, measure, and optimise videos for your digital marketing.

Course 5: Digital Marketing Content Creation: Hosting and Measurement
-Discover the pros and cons of different content hosting options and how to measure the success of your content marketing.

Taught by

Daniel Rowles