Communicating with the Public
Offered By: University of California, San Diego via Coursera
Course Description
Overview
Rooted in theater, journalism and humanities practices, this course presents tools and techniques that help you improve your public-facing communication skills, particularly when describing your work to a lay audience. Whether it’s a 30-second elevator pitch or speaking to a large organization, “Communicating with the Public” will boost your confidence in any speech-communication scenario.
Syllabus
- Communicating with the Public: Overview
- Part 1: Introduction to The Big Idea
- Part 2: The Audience & You
- Part 3: Defining Your Goal & Finding Common Ground
- Part 4: Supporting Content for Your Big Idea
- Part 5: Preparing for a Media Interview with Marcy McGinnis
- Part 6: Marcy's Presentation Tips
- Part 7: The Media Interview: Vision of Good (and Bad)
- Part 8: Introduction to What's the Story?
- Part 9: Story Fundamentals
- Part 10: The Story Structure
- Part 11: The Story of Penicillin
- Part 12: Using the What's the Story Form
- Part 13: Summary—Tying it All Together
Taught by
Timothy Goldman, MA, Valeri Lantz-Gefroh, MFA, Evonne Kaplan-Liss, MD MPH and Marcy McGinnis
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