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Prompt Engineering for Marketing

Offered By: Codecademy

Tags

Prompt Engineering Courses Artificial Intelligence Courses Marketing Courses Generative AI Courses Image Generation Courses

Course Description

Overview

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Leverage AI for marketing using prompt engineering with ChatGPT.
Whether you are a marketing professional or just have a product to market, AI models can help you plan and execute an effective marketing strategy. In this course, you will learn prompt engineering techniques to leverage ChatGPT in marketing. By the end of the course, you will have the beginning of your own prompt library for working with ChatGPT.


* Write clear and effective AI prompts

* Establish prompt purpose and context

* Understand and avoid common AI pitfalls


Syllabus

  • Prompt Engineering for Marketing: Leverage AI in marketing using prompt engineering.
    • Lesson: Prompt Engineering for Marketing
    • Project: Using Generative AI to Launch a New App
    • Quiz: Practice Prompt Engineering for Marketing
  • Image Generation for Marketing: Learn how to use Midjourney to generate images for marketing campaigns.
    • Article: Why Use AI for Image Generation?
    • Lesson: Midjourney for Marketing
    • Article: Setting Up Midjourney
    • Project: Using Generative AI to Create an Ad Campaign
    • Quiz: Midjourney for Marketing Quiz
    • Informational: What's Next

Taught by

Kenny Lin

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