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Code with AMPscript

Offered By: Salesforce via Trailhead

Tags

Salesforce Courses Software Development Courses Server-side JavaScript Courses Email Campaigns Courses Marketing Cloud Courses

Course Description

Overview

Learn how to use AMPscript to code campaigns in Marketing Cloud.
  • Get to know the programmatic languages for Marketing Cloud.
  • Get to know AMPscript and embrace your inner developer.
  • Explore AMPscript for personalization, loyalty emails, data-driven emails, and more.
  • Create journeys based on engagement with email links that use AMPscript.

Syllabus

  • Marketing Cloud Programmatic Languages
    • Get to Know Our Programmatic Languages
    • Explore AMPscript
    • Learn About Server-Side JavaScript
    • Get to Know Guide Template Language
    • Write Your Best Scripts with Programmatic Languages
  • AMPscript for Marketers
    • Get to Know AMPscript
    • Write AMPscript
    • Use Variables and Lookup Functionality
    • Practice Using AMPscript
  • AMPscript Solutions
    • Review AMPscript Basics
    • Personalize a Birthday Email
    • Create a Loyalty Email
    • Build a Data-Driven Email
  • Engagement Splits in Journey Builder using AMPscript
    • Gather Your Tools
    • Create a Decision Split for a Single Journey
    • Create SQL Queries for Multiple Journeys

Tags

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