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Hospitality Marketing Mgmt

Offered By: Chaffey College via California Community Colleges System

Tags

Hospitality Industry Courses Advertising Courses Public Relations Courses Market Segmentation Courses Brand Management Courses

Course Description

Overview

The application of basic marketing principles in the hospitality service product. Students will develop and present strategic marketing plans for a hospitality organization. Identification of the market, image development, advertising, sales promotions, public relations, and the administration and control of a marketing plan.

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