YoVDO

Advertising

Offered By: Chaffey College via California Community Colleges System

Tags

Advertising Courses Marketing Courses Trademarks Courses Brand Management Courses Color Theory Courses Consumer Psychology Courses Packaging Design Courses Advertising Campaigns Courses

Course Description

Overview

Historical, economic, social, and psychological appeal of advertising. Practical and psychological aspects of product packaging, trademarks, and color. Production techniques for the basic advertising media. Advertising management techniques, campaign scheduling, budgeting, and evaluation. Career opportunities and trends. Transfer: CSU

Related Courses

Services Marketing - The Next Level
OpenLearning Services Marketing - Selling the Invisible
OpenLearning International Organizations Management
University of Geneva via Coursera Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera Business 101
OpenLearning