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Advertising

Offered By: Chaffey College via California Community Colleges System

Tags

Advertising Courses Marketing Courses Trademarks Courses Brand Management Courses Color Theory Courses Consumer Psychology Courses Packaging Design Courses Advertising Campaigns Courses

Course Description

Overview

Historical, economic, social, and psychological appeal of advertising. Practical and psychological aspects of product packaging, trademarks, and color. Production techniques for the basic advertising media. Advertising management techniques, campaign scheduling, budgeting, and evaluation. Career opportunities and trends. Transfer: CSU

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