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Introduction to Marketing

Offered By: City College of San Francisco via California Community Colleges System

Tags

Marketing Courses Product Management Courses Market Research Courses Competitive Analysis Courses Consumer Behavior Courses Market Segmentation Courses Sales Management Courses

Course Description

Overview

Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.

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