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Marketing Principles

Offered By: Cabrillo College via California Community Colleges System

Tags

Marketing Courses Product Management Courses Pricing Strategy Courses Market Research Courses Business Strategy Courses Consumer Behavior Courses Marketing Mix Courses Target Market Analysis Courses

Course Description

Overview

Prepares students to apply business marketing concepts and principles. Introduces and analyzes the marketing mix (product, price, promotion, and placement) and marketing strategies as they pertain to business operations. Provides general and practical knowledge on marketing research, target market analysis, consumer behavior, and promotional campaigns. May be offered in a distance-learning format.

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