Business Research Methods

Plan a business research project with Taipei Medical University

Business research is the process of gathering information about a company’s business activities for the purpose of advancing strategy and maximising profits.

This online course from Taipei Medical University is the first in a five-part series on business research, covering a range of qualitative and quantitative research methods. From maintaining ethical standards to planning a research proposal, you’ll gain the skills you need to undertake research in both academic and business contexts.

Master different types of research

Within qualitative and quantitative research, there are many different sub-branches and types of research: basic versus applied research, action research, causal research, and many more.

Across the first two weeks of the course, you’ll gain an overview of different research types, weighing up the advantages and disadvantages of each. You’ll learn what methods work best for what kind of research project.

Understand and evaluate research ethics

Maintaining rigorous ethical standards helps to limit research bias and ensure the impact and practicality of research outcomes.

In Week 3 of the course, you’ll delve into the vital field of research ethics. You’ll examine some real-world case studies of ethical dilemmas in qualitative research, and develop tools for ethically using and evaluating quantitative research.

Define your research problem and come up with a proposal

In the final week of the course, you’ll begin putting theory into practice to define a research problem and write a research proposal. You’ll get expert guidance on the best strategies for developing a meaningful research topic, then seeing it through to application.

You’ll finish the course prepared to begin analysing research data for your own organisation or institution.

This course is designed for anyone hoping to undertake a quantitative or qualitative research project, whether in an academic or a business context.

Covering the methods, procedures, and content of enterprise management research, the course will provide useful skills that can be applied to a wide variety of academic and commercial research projects.

• Importance of Conducting Research
• Welcome to the course
• Exploring the Essence of Research: Its Purpose and Importance
• The Importance of Research: Who, What, and Why
• The Essence of Research: Effective Research and Valuable Topics
• Different Types of Research
• Applied Research vs. Basic Research
• Application and Similarities of Different Research Types
• Summary of Different Research Types
• Research Ethics
• Research Ethics: Principles and Process
• Ethics in Research: Importance and Challenges
• Research Proposal
• Understanding the Purpose and Elements of a Research Proposal
• The Challenges of Writing a Research Proposal
• Define Research Problem
• Research Problem, Question, and Objective: Definition and Practical Examples
• The Challenges of Writing Research Problem and Research Question
• Assessment Time