Small Business Entrepreneurship: Marketing a Business

Marketing for small businesses and start-ups is essential. Do you have the know-how and tools to position your venture for growth? Rice University’s online business courses for entrepreneurs provide a convenient, yet interactive and hands-on, way to learn or brush up on practical entrepreneurship skills.

Taught by industry professionals from Rice Business, the #1-ranked Entrepreneurship Graduate Program in the U.S. (Princeton Review, Entrepreneur Magazine), learners will focus on core competencies like strategic thinking, audience analysis, engagement techniques, and practical marketing planning. Although 100% online, the course is hands-on and will enable you to develop marketing plans, customer journey maps, and even more tools to immediately implement as a busy entrepreneur or small business owner. Through a combination of engaging lectures, practical case studies, group discussions, interviews, and hands-on exercises, students will gain invaluable insights into the principles and best practices that define successful small business ventures.

Recommendation: To gain the foundations of your business venture, we recommend completing the first course in this series, Small Business Entrepreneurship - Starting a Business, before starting Marketing a Business.