AI for Marketing Strategy and Creativity

Explore the applications of AI in digital marketing through this hands-on course. From leveraging AI for competitive analysis and customer segmentation to implementing AI-driven campaign automation tools across the consumer journey, learn how to craft effective marketing strategies, personalize content, optimize performance, and drive better results in today’s dynamic digital landscape.

This course empowers professionals with the necessary tools to thrive in today’s competitive market. It explores the magic of AI-powered creativity, transforming design, video, music, and optimizing landing pages using text-to-conversion strategies, thereby boosting engagement and conversion rates. Whether you’re a marketer, strategist, or creative professional, proficiency in AI gives you a competitive edge in today’s job market.

Module 1: Strategy, Insights and Application

• Leveraging AI for Marketing Strategy Development
• AI in Customer Insights and Segmentation
• Marketing and Campaign Automation Along the Consumer Journey
• Implementing Campaign Automation: A Marketer’s Guide

Module 2: AI-Powered Creativity: Transforming Design, Video, Music, and more

• Social Media Magic: Crafting Posts with AI
• From Words to Motion: Creating Videos with AI
• Visual Wonders: Generating Images from Text
• Sounds of the Future: AI-Driven Audio Creation
• Landing Page Genius: Text-to-Conversion Strategies