Introduction to Business

Offered By: University of California, Irvine via Coursera

Course Description

Overview

This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.

Syllabus

Course 1: Essentials of Management and Strategic Planning
- Offered by University of California, Irvine. Essentials of Management and Strategic Planning introduces learners to the basics of running a ... Enroll for free.

Course 2: Fundamentals of Finance
- Offered by University of California, Irvine. Welcome to Fundamentals of Finance. This 4 module course will help you understand and affect ... Enroll for free.

Course 3: Introduction to Digital Marketing
- Offered by University of California, Irvine. Although traditional marketing strategies are still used, companies continue to shift their ... Enroll for free.

Courses

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9 hours 25 minutes
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In this course, you’ll learn the basic fundamentals of corporate finance. Based on the pre-term qualifying courses for Wharton MBA students, Professor Jessica Wachter has designed this course for learners who need a refresher in financial concepts, or for those who are learning about corporate finance for the first time. You’ll identify foundational concepts in corporate finance, such as NPV, Compound and Simple Interest, and Annuities versus Perpetuities. You’ll also learn how to apply the NPV framework to calculating fixed-income valuation and Equity, using hypothetical examples of corporate projects. By the end of this course, you’ll have honed your skills in calculating risk and returns to optimize investments, and be able to assess the right set of financial information to achieve better returns for your firm.
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9 hours 5 minutes
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Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
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9 hours 5 minutes
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Essentials of Management and Strategic Planning introduces learners to the basics of running a business and strategies for improving an organization’s growth and profitability. Learners will gain a better understanding of management and leadership, along with how the two are different, and how strong leadership plays a role in developing people. Learners will also explore what strategy is and how key strategies can push an organization ahead of its competitors. Other topics to be covered include creating action plans and accountability.

Taught by

Marla Noel and Steve Fritzenkotter