Business Innovation and Digital Disruption

Overview

Syllabus

Courses

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  13 hours 52 minutes

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  In this exciting online course you can understand how technology, strategy and digital business models are important to be innovative in your job. Also, you will understand what disruption is and which are the most disruptive technologies to articulate business strategy in times of digital innovation and and be able to capture those impacts using modern strategy analysis tools. To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful. By the end of this course, you will be able to: - Identify the relationship between technology and innovation, recognizing different types of innovation. - Identify the impact of digital technologies both within a firm (being digital) and from the firm outwards (going digital). - Apply the concept of business plans and use modern tools to summarize their main elements.
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  13 hours 49 minutes

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  In this fascinating online course you will be able to explain the concept of storytelling, how can be used on any organization or personal brand. Also, you will acquire the tools to create brand stories through traditional and new media communication channels. By taking this course, you will be able to critically evaluate the utilization of narrative strategies across different sectors and genres and apply a storytelling method to a practical project. To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful. By the end of this course, you will be able to: - Interpret the need for stories on the human brain. - Identify the key concepts that make a story memorable. - Differentiate between tactical and strategic storytelling. - Apply the concept of attention economy. - Identify what is needed in order to create a story with numbers. - Identify what kind of visual aid is important to communicate our story. - Recognize what is needed in any organization to create a narrative. - Distinguish different kind of stories and narrative that applies to brands.
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  21 hours 9 minutes

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  This exciting online course helps you understand design methods and how to use them to identify business opportunities. It starts by focusing on the importance of design in a changing world by examining VUCA (volatility, uncertainty, complexity, and ambiguity) and the 4Cs (critical thinking, communication, collaboration, and creativity). It then delves into the ways opportunities for design are growing in emerging markets and the need for designers to practice their craft as artisans. This includes exploration of the Empathy and Excellence framework. After covering these foundational concepts, the course examines the Double Diamond methodology in detail. It concludes by exploring ways to validate an opportunity by assessing risk versus value and testing your thinking with a canvas. To succeed in this specialization, you should be a professional with at least two to three years of experience in an organizational setting. Experience in a design role or working with designers is helpful. By the end of this course, you will be able to: - Understand the importance of design and the responsibilities of designers - Examine the expanding role of design and the tools helping it grow - Analyze how design frameworks can help you find opportunities and frame problem statements - Assess opportunities, experiences, and the use of a canvas
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  21 hours 18 minutes

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  This rigorous online course shows you how to use design to generate innovative business solutions. It starts by focusing on alternative design methodologies, including the non-negotiable essentials: design thinking methodology and jobs to be done. It then delves into strategies for choosing the right business model. This includes exploring value-creating and sustainable business models. After covering these foundational concepts, the course examines design tools that can be used to develop the business model in market by creating shared value and tips to manage the conversion funnel. The course concludes by looking at digital dynamics and providing insider tips to promote success. To succeed in this specialization, you should be a professional with at least two to three years of experience in an organizational setting. Experience in a design role or working with designers is helpful. By the end of this course, you will be able to: - Examine design thinking methodologies and essentials - Choose a business model to maximize opportunity and manage shifts - Assess challenges in the design process - Develop solutions to design challenges and problems

Taught by

Lorena Amarante, Patricio O'Gorman and Terry Behan

Tags

• argentina