Statistics for Business Analytics: Samples and Populations

To address questions like these, the course is divided into three topics:

• In Topic 1, we examine the characteristics of point estimates – measurements that we take from samples to make inferences about a population.
• Topic 2 deals with confidence intervals , which help us to establish upper and lower limits about where we think the “true” population characteristic lies, at a certain level of confidence.
• In Topic 3, which is the largest and most important part of this course, we explore hypothesis testing. This includes one-, two- and many-sample forms of testing.