Leveraging Customer Insights and Data

Market research allows you to develop a better understanding of the consumer and how you can tailor your marketing activities to suit their preferences.

This course will teach you how to identify market metrics and how they apply to market research. You will also learn what drives consumer behavior and the importance of segmenting the market. You will explore the fundamentals of research methodologies and the types of data collection. Lastly, this course will provide insights on consumer behavior and data analysis to tailor your marketing approach.