Brand Strategy and Communication

Create compelling brand stories with design agency Moving Brands

Communication within the digital landscape is core to the success of any business, but the variety of channels means that managing this can be complex.

This three-week course from Ravensbourne University and Moving Brands will introduce you to the thinking frameworks that an award-winning, international design agency like Moving Brands uses to create coherent and compelling brand stories.

Develop frameworks for brand strategy and strategic planning

Before creating comms around a brand, you need to ask some key questions. These questions are designed to act as a framework that informs your brand communication.

During this course, you’ll learn how to plan communication that is ‘alive to change’ but also coherent in its articulation of value and purpose. You’ll think about the what, how, and why of a brand, using Apple as an example of great brand propositions and brand stories.

Discover the importance of visual language and tone of voice

A brand’s visual language and tone of voice are key building blocks of its identity and help convey the brand message.

You’ll dive into the different aspects of visual language, such as typographic design, layout and composition, and iconography, as well as how brands shape a tone of voice through using language that aligns with their proposition.

Using top brands like Brewdog and case studies from Moving Brands, you’ll assess the strategic process for building a brand’s visual language and tone of voice.

Explore how to use brand as an experience

As technology has evolved it has brought with it new and different opportunities to interact with consumers and create brand experiences.

This course will take you through the process of creating brand experiences that not only enhance brand communication but also tie back to the brand proposition.

This course is designed for anyone looking to improve their digital marketing skills, especially brand strategy and communication.

• Thinking Frameworks
• Welcome
• Introduction
• Alive to change
• Thinking Frameworks
• How your brand 'looks' and 'speaks'
• Introduction.
• How your brand ‘looks’
• How your brand speaks.
• Conclusions
• How your brand 'acts.'
• Introduction
• Brand as Experience
• Brand as Action
• Conclusion