Brand Purpose: Marketing Yourself and Building Meaningful Connections

Define the purpose of your personal brand

On this three-week course, you’ll learn how to define your brand’s purpose to ensure you feel confident in delivering that all-important first impression.

You’ll start by refining your personal pitch to maximise the short window of opportunity with a connection to make a lasting positive impression that leads to longer-term gains.

You’ll also learn how to identify and connect with people and brands that will help you reach your strategic aims and goals, whether they be work or personal.

Master content creation and strategy

You’ll explore the role of scheduling in content creation as you start to explore creating your own content to match your brand’s purpose.

With this knowledge, you’ll learn how to develop a content strategy that lines up with the core features of your personal brand.

Finalise your style guide to use in the real-world

You’ll refine and finalise a coherent personal brand style guide that you can immediately start using to develop your brand.

This, along with your content strategy and guide to maximising your opportunities, will ensure you finish the course confident in your personal brand identity and with a plan of action for your next steps as a brand.

This course is designed for anyone interested in defining the purpose of their personal brand.

You don’t need any prior experience, however, you will benefit most if you have completed the first two courses of the Personal Branding ExpertTrack.

• Pitching your personal brand
• Welcome to Week 1
• Pitching with a purpose
• Maximising your opportunities
• Presenting your personal brand
• Wrapping up Week 1
• Developing brand assets
• Welcome to Week 2
• Scheduling
• Content creation for purpose
• Your content strategy
• Wrapping up Week 2
• Building your network
• Welcome to Week 3
• Engaging and collaborating
• Bringing it all together: Develop your style guide
• Showcasing your work
• Course revision and summary