How to Boost E-Commerce SEO with Internal Linking
Offered By: Semrush Academy
Course Description
Overview
Learn the strategic role internal linking plays in optimizing e-commerce SEO. From fundamental concepts and best practices, to practical approaches, this course will give you the tools needed to leverage internal linking for enhanced SEO performance.
Syllabus
- Lesson 1: Introduction to Internal Linking
- This introductory lesson begins with fundamental internal linking concepts. You’ll gain insights into the power and impact of internal linking.
- Lesson 2: Internal Linking Principles
- In this lesson, you’ll explore the principles of internal linking, demonstrating its application and highlighting the significance of page authority.
- Lesson 3: Internal Linking Best Practices
- In lesson 3, you’ll learn internal linking best practices, revealing prime opportunities for internal links across various elements such as category pages, product pages, and navigation links.
- Lesson 4: Advanced Internal Linking
- In this lesson, you’ll tackle advanced topics like canonical tags, JavaScript dependencies, and troubleshooting issues such as redirects and pagination.
- Lesson 5: Troubleshooting and Optimizing Internal Links
- In this final lesson, you’ll gain practical insights on troubleshooting and optimizing internal links, utilizing tools, identifying orphaned pages, and optimizing anchor text for targeted keywords.
Taught by
Luke Carthy
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