Automate Marketing to Businesses with Pardot Lightning App

Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.

• Learn what Pardot is and how it can help you market to other businesses.
• Use campaigns, forms, and landing pages to turn visitors into leads.
• Use scoring and grading to identify the best leads for your sales team.
• Learn the basics of Pardot Einstein to provide new insights to marketing and sales users.
• Connect Pardot to Salesforce to align your marketing and sales teams.
• Use pre-built Analytics apps to meet your B2B marketing goals.
• Analyze your marketing data with B2B Marketing Analytics for Lightning App.
• Extend the power of Pardot automations with prospect data from third-party apps.

• Pardot Lightning App Basics
• Get Started with Pardot Lightning App
• Learn How to Navigate Pardot Lightning App
• Learn Pardot Administration Basics
• Pardot Lead Generation for Pardot Lightning App
• Learn How Pardot Handles Prospects and Visitors
• Set Up Pardot Campaigns in Pardot Lightning App
• Use Pardot Forms and Form Handlers in Pardot Lightning App
• Use Pardot Landing Pages in Pardot Lightning App
• Pardot Scoring and Grading for Pardot Lightning App
• Get Started with Lead Qualification
• Use Scoring in Pardot Lightning App
• Use Grading in Pardot Lightning App
• Automate Lead Qualification in Pardot Lightning App
• Einstein Basics for Pardot Lightning App
• Get Started with Einstein for Pardot Lightning App
• Explore Einstein Features for Pardot
• Pardot Salesforce Integration for Lightning App
• Plan Your Pardot and Salesforce Integration
• Install the Connector and Enable Pardot
• Configure Salesforce and Pardot for the Connector
• B2B Marketing Analytics Plus: Quick Look
• Get Started with B2B Marketing Analytics Plus
• B2B Marketing Analytics for Lightning App
• Get Started with B2B Marketing Analytics for Lightning App
• Set Up B2B Marketing Analytics
• Pardot External Activities: Quick Look
• Extend Pardot Automations