YoVDO

Automate Content in Marketing Cloud

Offered By: Salesforce via Trailhead

Tags

Salesforce Courses Artificial Intelligence Courses Content Marketing Courses Recommendation Systems Courses Performance Testing Courses Marketing Cloud Courses

Course Description

Overview

Automate your marketing content with Einstein in Marketing Cloud.
  • Use AI to select the best email content for your subscribers.
  • Solve common content challenges using Einstein Content Selection.
  • Personalize email, mobile, and web content with AI-powered insights in Marketing Cloud.

Syllabus

  • Einstein Content Selection Basics
    • Get Started with Einstein Content Selection
    • Add Assets in Einstein Content Selection
  • Einstein Content Selection Solutions
    • Manage Time-Sensitive Content
    • Test Content Performance
    • Display Fresh Content
    • Add Attributes and Business Rules
    • Personalize Event Campaigns
  • Einstein Email and Web Recommendations
    • Prepare for Einstein Recommendations
    • Get Started with Einstein Recommendations
    • Customize Recommendations for Email and Web

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