Automate Content in Marketing Cloud
Offered By: Salesforce via Trailhead
Course Description
Overview
Automate your marketing content with Einstein in Marketing Cloud.
- Use AI to select the best email content for your subscribers.
- Solve common content challenges using Einstein Content Selection.
- Personalize email, mobile, and web content with AI-powered insights in Marketing Cloud.
Syllabus
- Einstein Content Selection Basics
- Get Started with Einstein Content Selection
- Add Assets in Einstein Content Selection
- Einstein Content Selection Solutions
- Manage Time-Sensitive Content
- Test Content Performance
- Display Fresh Content
- Add Attributes and Business Rules
- Personalize Event Campaigns
- Einstein Email and Web Recommendations
- Prepare for Einstein Recommendations
- Get Started with Einstein Recommendations
- Customize Recommendations for Email and Web
Tags
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