Automate Content in Marketing Cloud

Offered By: Salesforce via Trailhead

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Salesforce Courses Artificial Intelligence Courses Content Marketing Courses Recommendation Systems Courses Performance Testing Courses Marketing Cloud Courses

Course Description

Overview

Automate your marketing content with Einstein in Marketing Cloud.

Use AI to select the best email content for your subscribers.
Solve common content challenges using Einstein Content Selection.
Personalize email, mobile, and web content with AI-powered insights in Marketing Cloud.

Syllabus

Einstein Content Selection Basics

Get Started with Einstein Content Selection
Add Assets in Einstein Content Selection

Einstein Content Selection Solutions

Manage Time-Sensitive Content
Test Content Performance
Display Fresh Content
Add Attributes and Business Rules
Personalize Event Campaigns

Einstein Email and Web Recommendations

Prepare for Einstein Recommendations
Get Started with Einstein Recommendations
Customize Recommendations for Email and Web

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