Advance Your Marketing Strategy

Go beyond the basics of Marketing Cloud with email personalization, reporting, and design.

• Learn how to create seamless customer experiences across digital channels.
• Manage preferences, create personalized content, and test your emails.
• Assess your program and digital maturity as you develop your marketing roadmap.
• Get to know AMPscript and embrace your inner developer.
• Create a custom Marketing Cloud preference center in CloudPages using AMPscript.
• Build engaging journeys for each stage in the customer lifecycle.
• Combine marketing data from across Salesforce in Datorama.
• Learn key terms and best practices to maintain good deliverability and IP reputation.

• Omni-Channel Digital Marketing: Quick Look
• Build Customer Relationships with Omni-Channel Marketing
• Personalized Email Marketing
• Identify Preferences
• Know Your Audience
• Create Great Content
• Design Your Emails
• Test Your Emails
• Digital Marketing Roadmap Development
• Analyze Your Marketing Program
• Assess Your Digital Maturity
• Develop a Roadmap
• Create a Governance Framework
• AMPscript for Marketers
• Get to Know AMPscript
• Write AMPscript
• Use Variables and Lookup Functionality
• Practice Using AMPscript
• Custom Preference Center Development
• Gather Requirements
• Collect and Manage Data
• Document Your Solution
• Build Your Preference Center
• Test Your Solution
• Advanced Customer Journeys
• Determine the Goal of Your Journey
• Build Effective Opt-in and Welcome Campaigns
• Create a Compelling Engagement Campaign
• Gather Customer Feedback with a Survey Journey
• Unified Marketing Reporting
• Access Reports in Analytics Builder and Google Analytics 360
• Gain Insight with Social Studio Reports
• Review Reporting in Pardot B2B Marketing Analytics
• Integrate Your Reporting in Datorama
• Email Deliverability Concepts
• Complete Deliverability Prerequisites
• Understand Authentication and SAP
• Warm Your IP Address
• Follow Deliverability Best Practices