Learn Admin Fundamentals in Marketing Cloud
Offered By: Salesforce via Trailhead
Course Description
Overview
Discover how to successfully administer Marketing Cloud.
- Set up your new Marketing Cloud account, add users, send emails, and track your results.
- Configure Salesforce CRM and Marketing Cloud to share key data across your clouds.
- Use the Status site to check performance and security of your Marketing Cloud instance.
- Protect your account and data with enhanced security options.
Syllabus
- Marketing Cloud Setup
- Set Up Your Account
- Manage Users and Roles
- Manage Business Units
- Prepare to Send
- Run Reports and Track Results
- Marketing Cloud Connect Setup
- Prepare for Installation
- Install and Set Up in Salesforce CRM
- Configure the Marketing Cloud Connection
- Test the Connection
- Marketing Cloud Trust Site
- Navigate the Salesforce Trust Site
- Check Your Marketing Cloud Status
- Marketing Cloud Security
- Get to Know Marketing Cloud Security
- Manage Your Encryption Keys
- Secure Your Web and Landing Pages
- Keep Your Data Safe
Tags
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