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Learn Admin Fundamentals in Marketing Cloud

Offered By: Salesforce via Trailhead

Tags

Salesforce Courses Digital Marketing Courses Email Marketing Courses Web Security Courses User Management Courses Data Encryption Courses

Course Description

Overview

Discover how to successfully administer Marketing Cloud.
  • Set up your new Marketing Cloud account, add users, send emails, and track your results.
  • Configure Salesforce CRM and Marketing Cloud to share key data across your clouds.
  • Use the Status site to check performance and security of your Marketing Cloud instance.
  • Protect your account and data with enhanced security options.

Syllabus

  • Marketing Cloud Setup
    • Set Up Your Account
    • Manage Users and Roles
    • Manage Business Units
    • Prepare to Send
    • Run Reports and Track Results
  • Marketing Cloud Connect Setup
    • Prepare for Installation
    • Install and Set Up in Salesforce CRM
    • Configure the Marketing Cloud Connection
    • Test the Connection
  • Marketing Cloud Trust Site
    • Navigate the Salesforce Trust Site
    • Check Your Marketing Cloud Status
  • Marketing Cloud Security
    • Get to Know Marketing Cloud Security
    • Manage Your Encryption Keys
    • Secure Your Web and Landing Pages
    • Keep Your Data Safe

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